Trade shows and sales meetings offer the chance for face to face time with customers and prospects, but your sales representatives as well. There are few times throughout the year that allow for meaningful engagement with your sales partners over a prolonged period of time. It’s a chance to reinforce long term sales relationships and forge new ones with newer sales partners. It’s especially critical when you use an independent sales representative go to market sales strategy that we adhere to at Victory Energy.
Every minute across the course of a three day show is an opportunity to reinforce the value of representing our products. Victory Energy goes all out to make the most of industry trade shows – POWER-GEN (December 2017 in Las Vegas) on the Industrial side of the business and AHR Expo (January 2018 in Chicago) that reaches the Firetube segment. It is an important element of our marketing mix.
You can’t put a cost or measure a return on investment for the time that being at a trade show affords for spending quality time with our independent sales representatives. Never at any other time across the year are all our reps together in one location. We learn more about what is going on with them through visits to the booth or over cocktails at our hospitality reception. It’s a two way exchange that’s tough to replicate over the phone or via email chains. There are smiles and laughter that is genuine. It is hanging out at the booth and sharing a cup of coffee. All of this would not happen without trade shows or sales meetings.
It’s a chance to renew old relationships and learn about project opportunities in their respective regions. Learning what is working and what is not working. It helps give us a better understanding of the market and competitive dynamics that we face throughout the upcoming years. Our reps are the eyes and ears to the market.
During sales conferences in both Vegas and Chicago, plans for 2018 were laid out and dissected. The ability to look people in the eye is critically important to being able to demonstrate that we’re all in for them. Sharing sales achievement awards is something that always is a highlight as the best firms are acknowledged for what they delivered for Victory Energy.
There is no Victory Energy without the efforts of our sales representatives. It takes effort on the part of both parties to travel to shows and take time away from the day to day business hustle and bustle. Not matter how you shape it; it is time well worth spent.
Thanks to all our reps who attended our sales meetings, helped us work the booth and attended our hospitality reception. We appreciate and value the commitment that you made to Victory Energy.